bhadohi, india

unroll a rug that didn't exist last month

choose the size. choose the colours. we knot it by hand on our own looms, and it arrives forty days after you approve the colour.

video — colours changing in the design tool, then dyed yarn on the line, then hands at the loom
why us

we don't source rugs.
we make them.

three co-founders, four workshops, one town. we grew up in bhadohi making rugs — same looms, same families at them, same floors we learned on. we sell straight to you — nobody in between our workshops and yours.

two ways to buy

take one off the shelf,
or have one made.

ready to ship
3 days
warehouse to your door

off the shelf

woven, washed, boxed. already on the shelf.

browse in-stock rugs
made for you
40 days
from the day you approve the colour

any size. any colour.

to the inch, from our dye book. we knot a strike-off first.

open the design tool
the design tool

see it before we make it

most people buy a rug from a photograph. you don't have to.

our dye book
madder & walnut

every colour here is a yarn we dye in bhadohi. we knot a strike-off in your colours and send you a photograph of it before we weave a metre.

open the full design tool
photograph of your room
visualisation

put it on your own floor

upload a photograph of the room. we place the rug at the right scale for the size you've chosen — so a 9×12 looks like a 9×12, not like a mat.

upload your room
slot a — tap to select
slot b — tap to select

tap a slot, then tap a rug. the thing you'd actually do in a showroom.

from yarn to your floor

how a custom rug gets made

01

we get your design

the size and colours you settled on in the tool come straight to our floor. nothing is lost in translation.

photo — screen of the design tool
02

approve it

we dye the poms and knot a strike-off. the forty days start here.

photo — colour poms & strike-off
03

we knot it

bhadohi. by hand. fourteen to twenty days on the loom, and you watch it move.

photo — hands at the loom
04

it arrives

forty days after you approved the colour. shipped to your door, duties paid.

photo — rug unrolled in a room
your rug, right now order #cb-2418 · updated 6 hours ago
yarn dyed
strike-off approved
on the loom · 40% woven
washing
clipping
finishing
shipped

not an email when it ships. a page you can open at two in the morning.