off the shelf
woven, washed, boxed. already on the shelf.
choose the size. choose the colours. we knot it by hand on our own looms, and it arrives forty days after you approve the colour.
we don't source rugs.
we make them.
three co-founders, four workshops, one town. we grew up in bhadohi making rugs — same looms, same families at them, same floors we learned on. we sell straight to you — nobody in between our workshops and yours.








take one off the shelf,
or have one made.
woven, washed, boxed. already on the shelf.
to the inch, from our dye book. we knot a strike-off first.
most people buy a rug from a photograph. you don't have to.
every colour here is a yarn we dye in bhadohi. we knot a strike-off in your colours and send you a photograph of it before we weave a metre.
open the full design toolupload a photograph of the room. we place the rug at the right scale for the size you've chosen — so a 9×12 looks like a 9×12, not like a mat.
upload your roomtap a slot, then tap a rug. the thing you'd actually do in a showroom.
the size and colours you settled on in the tool come straight to our floor. nothing is lost in translation.
we dye the poms and knot a strike-off. the forty days start here.
bhadohi. by hand. fourteen to twenty days on the loom, and you watch it move.
forty days after you approved the colour. shipped to your door, duties paid.
not an email when it ships. a page you can open at two in the morning.